Innovative Development Based on Local Food Wisdom in the Sano Sub-District Community, Khukhan District, Sisaket Province, Using the BCG Tourism Concept and Community Participation

Abstract

The objectives of this research were to 1) study the knowledge of local food wisdom in Sano community, 2) explore guidelines for developing innovations based on this local food wisdom by incorporating the BCG Tourism concept with community participation, and 3) recommend guidelines for expanding BCG Tourism innovations in local food wisdom to promote gastronomy tourism. This study employed a qualitative research methodology and used a three-step data collection approach: semi-structured interviews, focus group discussions, and brainstorming sessions with target groups and key informants from three specific sectors: local wisdom practitioners, community enterprise group members, and government agencies in Khukhan district. The data were analyzed using content analysis and presented in a descriptive format.

The research results were categorized into three key area. 1) Knowledge of local food wisdom: the study found that the local food menus of the Sano community could be categorized into two types: those that still had successors and were actively practiced, and those at risk of being lost due to a lack of successors. The methods of cooking and preserving local food were socially and environmentally friendly, utilizing locally available raw materials such as aquatic plants, herbs, land animals, amphibians, poultry and insects. 2) Guidelines for developing innovations based on local food wisdom in the Sano community by incorporating the BCG Tourism concept with community participation involved three key processes; attitudes and behaviors, knowledge and skills. 3) Guidelines for extending BCG Tourism innovations in local food wisdom to develop gastronomy tourism involved three key approaches: 1) promoting a socially and environmentally friendly cafeteria, 2) integrating technology to enhance food quality, and 3) developing a Gastronomy Tourism program.