Ubon Ratchathani Rajabhat University and Enhancing Happiness of Community

Abstract

             This study aimed to (1) examine the happiness levels of communities within the service areas of Ubon Ratchathani Rajabhat University and, and (2) explore approaches to enhancing community happiness. A mixed-methods research design was employed. Quantitative data were collected from 395 participants-including community leaders, school directors, teachers, students, parents, and local residents-who had participated in university-led projects between 2020 and 2023. The sample was determined using W.G. Cochran’s formula, and data were gathered through questionnaires. Qualitative data were obtained through interviews and focus group discussions with 25 purposively selected individuals who had taken part in community and school development projects under the university's flagship initiatives during 2022–2023. Data were analyzed using mean, standard deviation, and content analysis.

              Findings revealed that 1) overall community happiness was at a high level. The four highest-rated dimensions were: Happy Soul (spiritual peace), Happy Heart (kindness), Happy Society (social harmony), and Happy Family (warm family ties). Four other dimensions-Happy Brain (lifelong learning), Happy Body (good health), Happy Relax (work-life balance), and Happy Money (financial stability)-were also rated at a high level. 2) The study suggests that community happiness should focus on six key components: (1) warm families and resilient communities through the promotion of education, health, careers, and elderly care; (2) balanced living environments through safe and secure housing; (3) democratic and good governance communities with, rights and freedoms, unity, and participatory problem-solving; (4) effective community management by preserving culture, traditions, and local wisdom; (5) holistic well-being through physical and mental health and the cultivation of moral values; and (6) a strong, fair community economy supported by career development and leadership capacity-building.