THE KNOWLEDGE TRANSFER OF THAI CARTOONISTS

Abstract

This research article is a study of the process of the knowledge transfer of Thai cartoonists. The objectives of this research are (1) to examine the concept and process of the knowledge transfer of Thai cartoonists and (2) to analyze the correlation between cartoon drawing and art education. The qualitative data analysis was applied to compile, describe, analyze, and present the results in the form of essays. The results of the study showed that as a result of graduating from the art programs, most Thai cartoonists will have the opportunity to transfer their knowledge after they have publicized their works for a period of time. The aims of the teaching concept were (1) the students should be able to create their works according to plans, (2) the teaching contents must be modified to serve learners’ ability, (3) the introduction of the lesson will be created to attract  the learners’ attention, (4) the teaching methods will focus on the lectures along with demonstrations and practical exercises, (5) the criticism will focus on seeking to understand the students’ work and identifying the weaknesses of the work to provide corrective feedback to the students, and (6) creating a relaxing learning environment. In addition, two problems related to the transference of knowledge were found: (1) the attraction and preparation for learning and (2) equipment, place, and support, and the transference of knowledge primarily based on technology and social media. With regard to the correlation between cartoon drawing and art education, it was found that cartoon drawing was correlated with art education, in terms of both the concept and the method. Therefore, teaching cartoon drawing can be applied to the management of art education.