• Torpong Limlunjakorn Faculty of Fine Arts, Srinakharinwirot University


Radical design movement, Memphis group, Post Modernism, Industrial design


Over the past decade, Italy has become one of the most prominent worldwide cultural, scientific, artistic, and design hubs.   It also has a fascinating history that is worth studying and learning about. One of the important historical periods is the era of the ‘Radical Design Movement’, which was established due to political and social developments at the end of World War II. The movement led to the formation of postmodern ideology and the integration of traditional Italian culture and foreign civilizations. The advancement of manufacturing technology and material science also allows the creation of a wide range of workpieces. As a result, there is a trend in which The Avant-Garde and designers have collaborated to create unique and outstanding works complete with an imagination like never before, transforming the concept of a ‘Design object’ into an ‘Art Piece.’ Across European society, there was an awakening for these movements, and it became one of the most glorious flourishing periods in the history of modern design. It has also been used as a case study in many leading art and design schools worldwide.

          The article aims to describe the history and context of the Italian Radical Design Movement (1965–1985) that occurred in Italy from the beginning to the end of this era regarding industrial design and furniture design. With a descriptive method, this article presents significant designs that cover interesting concepts and criticism of outstanding characteristics to understand the design thinking processes of The Avant-Garde and designers. This will be useful for students or anyone interested in art and design. It can be utilized as a resource for future studies.


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How to Cite

Limlunjakorn, T. (2023). RADICAL DESIGN MOVEMENT IN ITALY. Fine Arts Journal: Srinakharinwirot University, 27(2), 119–136. Retrieved from https://so01.tci-thaijo.org/index.php/jfofa/article/view/249131



Academic Article