THE ENVIRONMENTAL GRAPHIC DESIGN FOR CYCLING AS SPORTS TOURISM (CASE STUDY: BANG KACHAO SAMUTPRAKAN PROVINCE)

Abstract

The purpose of this research is to apply environmental graphic design for Bang Kachao which was suitable for cycling as sports tourism. The research utilized the mixed method approach by using secondary data, survey, interview and participatory action research. The results found that the theory of environmental graphic design served three basic functions: 1) identifying, 2) directing, and 3) informing. Wayfinding theory was represented in three interdependent processes: 1) decision-making, 2) decision execution, and 3) information processing. The design should also be considered three factors: 1) environment, 2) unique form, and 3) readability. There were three types of sports tourism 1) active, 2) passive, and 3) nostalgic. Sports tourism was likewise categorized as hard and soft. The results of this research also found the elements of environmental graphic design which were 1) form: organic form and geometric form 2) typography: Thai (geometric humanist, modern, handwriting and obscure) and Latin (transitional geometric and glyphic), and 3) color and mood: botanical, active, natural and playful.