Management Strategies for Developing Thai Cultural Leadership of Students, Bunditpatanasilpa Institute

Abstract

This study is a descriptive research. The objectives are 1) to investigate the characteristics of Thai leadership in cultural aspect, 2) to investigate the current situations and expected situations of management for developing Thai leadership in cultural aspect of Bunditpatanasilpa Institute’s students and 3) to propose management strategies for developing Thai leadership in cultural aspect of Bunditpatanasilpa Institute’s students, the Faculty of Arts and 13 collaborative networks. The population and samples consist of 7 deans/directors, 22 deputy directors, 15 heads of department, 104 instructors, and 85 students. The research instrument is questionnaire and the statistic analysis are means, standard deviation, and calculated in PNIModified index, and content analysis.

The findings revealed are as follow.

1) There are 7 components of Thai leadership in cultural aspect: Thai-cultural personality, Thai-cultural knowledge, Thai-cultural skill, Thai-cultural attitude, Thai-cultural communication, Thai-cultural relationship, and Thai-cultural moral and ethic.

2) The current situation regarding the development of Thai leadership in cultural aspect of students in the overview and each component are evaluated at high level. The high components mentioned are (1) conservation and heritange of traditional Thai music and performing arts (2) education management mission for producing qualified traditional Thai music and performing arts teacher (3) provision of academic knowlege about traditional Thai music and performing arts for the interested people and (4) research and develop the knowledge concerning on traditional Thai music and performing arts.

3) The appropriate and possible management strategies for developing Thai Leadership in cultural aspect consists of 4 strategies; namely, (1) improving the research quality and creative tasks concerning traditional Thai music and performing arts to achieve a high level and get the International acceptance (2) improving the collaborative academic service in traditional Thai music and performing arts and improving community’s life quality (3) improving the quality of the whole system of education management for producing traditional Thai music and performing arts teachers (4) improving the conservation, heritange and creation of traditional Thai music and performing arts.