The Marketing Mix Development of Thai Traditional Food Products: A Case Study of Chiang Mai Traditional Green Chili Paste

Authors

  • Petcharat Mesomboonpoonsuk Department of Business Administration, Faculty of Social Science, Srinakharinwirot University

Keywords:

Marketing Mix, Thai Traditional Food, Green Chili Paste

Abstract

The author would like to acknowledge the contributions by the Social Science Faculty, Srinakharinwirot University and would like to thank them for supporting this research through the 2010 Scholarship Program.

I also would like to express my deep gratitude towards two lecturers of the Management Department, Business Administration Faculty, Chiang Mai University; Associate Professor Orapin Santidhirakul, and Dr. Kamakorn Chaiprasit for their kind consultation regarding the questionnaire and all their input in this research.

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Published

2012-03-14

How to Cite

Mesomboonpoonsuk, P. (2012). The Marketing Mix Development of Thai Traditional Food Products: A Case Study of Chiang Mai Traditional Green Chili Paste. Fine Arts Journal: Srinakharinwirot University, 15(1), 73–80. Retrieved from https://so01.tci-thaijo.org/index.php/jfofa/article/view/93010

Issue

Vol. 15 No. 1 (2011): January-June (มกราคม-มิถุนายน 2554)

Section

Research Article