The Development of Pottery Souvenir Product to Value Creation at Koh Kret, Nonthaburi

Abstract

The development of pottery souvenir product to value creation at Koh Kret, Nonthaburi is part of The development of pottery souvenir product to contemporary for promote tourism at Koh Kret, Nonthaburi research ,The objective was to implement the strategy logo design and pottery products. In shape and functional pottery with the integration of the contemporary urban society context into the need of Thai and foreigner tourists also evaluate production performance and evaluation of the satisfaction of both Thai and foreigner tourists.

The data from the study of production process showed that the clay used in the molding came from PathumThani province, which resulted in the color orange, red, gray, and black after burning. The higher calcination temperature resulted in the darker color, respectively. Hand molding production, using the wheel throwing and pattern carving with delicate details and unique local style, is also another feature of Koh Kret pottery. The product is a true handicraft, of natural clay texture without any coating, which induce the cool and therapeutic touch. However, the production is limited with small amount of production in each batch, for which is necessary for the delicacy of the product. Moreover, there are very few artisans available, while the large kiln is used. Therefore, it could take long time to fill the kiln in each batch, but it cannot be avoided due to energy conservation matter. Seasonal change is also another threat to the production, which cannot survive the harsh rain and flood. The product itself also lacks the simple form and available only with the higher-end form, which is not necessary for regular use.

The prototype design yielded two logo types, which developed from the shape of Vijit pot and the shape of the Tilted Pagoda, the two iconic image of Koh Kret. The forms were simplified into silhouette and clean structural form, which will enable more interactions between the user and the product’s cool surface. The functional use is concentrated on the decorations and the table-top use, such as on dining table, coffee table, and office desk. There were three approaches in designing the product forms. First concept was inspired by the growth of plants. Second concept was inspired by the leaves, especially the fern’s leaf, which is suitable as a holder for pen, name card, toothbrush, or soap. It can also hold the glass tube and serve as a small vase as well. The last concept was inspired by the simplified pattern and structural line of the original Vijit Pot into a tiny Vijit Pot which could served as a clock, a paperweight, or a key holder, according to the user’s adaptation.

The study of the tourists’ behavior indicated that they mostly bought the pottery as gift, sourvenir, and decoration. Thus, Thai contemporary styles are more preferable, especially thosewhich are inspired by nature, unique in design, and functional.

The study of the tourists’ behavior indicated that they mostly bought the pottery as gift, sourvenir, and decoration. Thus, Thai contemporary styles are more preferable, especially thosewhich are inspired by nature, unique in design, and functional.

The resulted prototype could be produced with reduced cost and more appealing functions. This approach could serve as a case study where conservation and creativity comes together, in consistent with the creative economic policy of the government.