ATTITUDE AND EXPECTATION OF READERS FOR READING NEWS WRITING IN LOCAL NEWSPAPERS IN CHONBURI IN THE NEW NORMAL

Abstract

This research investigated to study the level of attitude and expectation including comparing differences in attitudes and expectations of readers and to study the relationship between attitude factors and the expectation of readers towards writing news for local newspapers in Chonburi In this study, the researcher collected 360 complete questionnaires from the sample but received 357 complete questionnaires, representing 99.17%. Data from the questionnaire was analyzed. Computer packages were used to calculate statistical values, including percentage, mean, standard deviation, t-test statistic, F-test statistic or One Way ANOVA) and simple peer correlation analysis. Ridge

                        The analysis of personal factor data found that the level of attitude and expectation of news writing in the local newspaper in Chonburi. The overall attitude was found to be at a good level. and overall expectations are high and hypothesis testing found that readers of local newspapers in Chonburi with different sex There were no differences in overall attitudes. Readers of different genders There were different overall expectations and education, marital status, monthly income. and occupations are different, have different overall attitudes and expectations

                        The results of the analysis of attitudes towards news writing of Chonburi local newspapers. Found that the important elements of the news. language used in news writing how to write news Identifying people in news writing Qualities of a good journalist and news reporting There is no relation to reader expectations. except for components or the structure of news writing that correlate with reader expectations