Development of Strategies to Promote Competition in the Television Industry through Co-Production Measures

Abstract

Co-production is the cooperation of multiple business operators in the media industry from different countries, which can contribute to each country's participation in producing program content for economic or cultural benefits. Through research, it has been found that most countries cooperate with foreign countries to co-produce television programs or films in formal and informal formats. This collaboration has resulted in benefits for business operators promoting joint production. Therefore, the researchers recommend that the business sector and the government encourage cooperation in program production between Thai and foreign entrepreneurs. Specifically, the government should establish various incentive measures to attract the interest of foreign entrepreneurs in collaborating on program production with Thai entrepreneurs, which will enhance the quality of Thai program content in the future.