Condominium Coffee Shop – A New Public Space and Life Style of Vietnamese in District 1, Ho Chi Minh City, Vietnam

  • Phan Thị Hồng Xuân Vice Dean, Faculty of Anthropology, University of Social Sciences and Humanities, Vietnam National University, HCMC
  • Hà Thị Thanh Luyến Senior student, Faculty of Anthropology, University of Social Sciences and Humanities, Vietnam National University, HCMC
Keywords: Coffee, Condominium, Public Space, Life Style, Ho Chi Minh City

Abstract

Condominium coffee shops made their first appearance as a type of special coffee shop about 10 years ago in Ho Chi Minh City, Vietnam. It has been considered as a favorite rendezvous by the Ho Chi Minh citizens for the last 5 years. At present time, condominium coffee shops exist in most districts of Ho Chi Minh city. However, district 1 is where most condominium coffee shops are. From the Anthropology point of view, based on Maslow’s Hierarchy of Needs (1943, 1970), Tay & Diener (2011), combined with psychological social space approach by Condominas in the context of social capital and the social networks joined by surveyed individuals and fieldwork research method and in-depth interviewing, this paper investigates the history of this phenomenon, as well as identifies its particular type of customers. Eventually, the paper also points out the authors opinions towards the urbanization process, the tourism activities, and the life style of a number of Ho Chi Minh city dwellers. The paper contains 3 parts: (1) The appearance of condominium coffee shops; (2) The main features of Condominium coffee shops in District 1, Ho Chi Minh City, Vietnam; (3) Customers of condominium coffee shops.

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Published
2019-06-29
Section
Original Article