CORPORATE LANGUAGE TO REVEAL RELATIONSHIP-ORIENTED CULTURAL DIFFERENCE ACCEPTANCE INFLUENCING COMMUNICATION PERFORMANCE: ELECTRONIC INDUSTRY EMPLOYEES

Bubpha Thanuttamanon; Suraporn Onputtha; Sarakul Sukortprommee

CORPORATE LANGUAGE TO REVEAL RELATIONSHIP-ORIENTED CULTURAL DIFFERENCE ACCEPTANCE INFLUENCING COMMUNICATION PERFORMANCE: ELECTRONIC INDUSTRY EMPLOYEES

Authors

Bubpha THANUTTAMANON Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand
Suraporn ONPUTTHA Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand
Sarakul SUKORTPROMMEE Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Thailand

Keywords:

Corporate Language, Relationship-Oriented Cultural Difference Acceptance, Communication Performance, Electronic Industry Employees

Abstract

This research aims at examining the influence of relationship-oriented cultural acceptance on communication performance through corporate language in the electronic industry. The samples were of 400 employees in the electronic industry. The questionnaire was administered to collect the data, adopting purposive and convenient sampling methods. Structural equation modeling was employed for data analysis. The result indicated that employees’ corporate language can significantly reveal the relationship-oriented cultural difference acceptance, influencing communication performance. This study concludes with organizational programs to improve communication performance among the employees in the organization.

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Published

2022-06-25

How to Cite

Thanuttamanon, B., Onputtha, S., & Sukortprommee, S. (2022). CORPORATE LANGUAGE TO REVEAL RELATIONSHIP-ORIENTED CULTURAL DIFFERENCE ACCEPTANCE INFLUENCING COMMUNICATION PERFORMANCE: ELECTRONIC INDUSTRY EMPLOYEES. Asian Administration and Management Review, 5(2), 24–36. Retrieved from https://so01.tci-thaijo.org/index.php/AAMR/article/view/257554