Vol. 5 No. 2 (2022): Asian Administration and Management Review

Asian Administration and Management Review (e-ISSN: 2730-3683) is an international open peer reviewed journal published biyearly by the Political Science Association of Kasetsart University, Thailand in cooperation with the Faculty of Management Sciences, Prince of Songkla University & Faculty of Economics and Business Administration, National University of Laos, Lao PDR. The aim of AAMR is to promote new discoveries in all fields of administration, management and articles from scholars in related disciplines, which are contributed by researchers and experts from all over the world. Therefore, the editors dedicated to providing a venue for both academics and practitioners to publish their original research articles and reviews in English.

Published: 2022-05-05

Articles

UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND

Cattaliya CHAROENSEREECHAI, Wasutida NURITTAMONT, Bordin PHAYAPHROM, Supaprawat SIRIPIPATTHANAKUL

1-11
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THE EFFECTS OF CULTURAL DIMENSIONS ON SERVICE QUALITY, CUSTOMER ENGAGEMENT, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN MULTI-NATIONAL AIRLINE SECTORS

Umawasee SRIBOONLUE

12-23
- PDF
CORPORATE LANGUAGE TO REVEAL RELATIONSHIP-ORIENTED CULTURAL DIFFERENCE ACCEPTANCE INFLUENCING COMMUNICATION PERFORMANCE: ELECTRONIC INDUSTRY EMPLOYEES

Bubpha THANUTTAMANON, Suraporn ONPUTTHA, Sarakul SUKORTPROMMEE

24-36
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THE SUCCESS OF TRADITIONAL VILLAGE-BASED TOURISM MANAGEMENT MODEL AMID COVID-19 PANDEMIC IN KUTUH VILLAGE, BADUNG REGENCY, INDONESIA

I Gede DARMAWIJAYA, I Ketut SUDA, I Wayan Budi UTAMA

37-46
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ELDERLY’S ACCEPTANCE TO ADOPT INFORMATION SYSTEM: MOBILE WEBSITES AND APPLICATIONS FOR HOTEL AND ACCOMMODATION RESERVATION

Kultida MALISON

47-55
- PDF
MASK MANUFACTURING APPROACH USING CASE-BASED LEARNING WITH AN ACTIVITY-BASED COSTING METHOD

Kanthana DITKAEW, Laphatrada PITCHAYATHEERANART

56-65
- PDF
THE IMPACTS OF THE COVID-19 PANDEMIC ON THE INVENTORY MANAGEMENT DECISIONS OF THE E-COMMERCE ENTREPRENEURS IN NAKHON RATCHASIMA, THAILAND

Sasiwimon PEARMUNWAI, Warayu SIRINON, Wuttiya Akarawichayanon SUSENA

66-76
- PDF
MARKET MIX FACTORS AFFECTING THAI TOURISTS' DECISION TO USE SMALL AND MEDIUM-SIZED HOTELS UNDER THE CRITICAL CONDITIONS OF THE COVID-19 PANDEMIC IN CHIANG MAI, THAILAND

Liao QUN, Winitra LEELAPATTANA, Keerati TRAKANSIRIWANICH, Yutthakarn WAIAPHA, Suthira SITTHIKUN

77-85
- PDF
STRATEGIC HUMAN RESOURCE MANAGEMENT AND ITS DETERMINANT FACTORS IN THE THAI NON-PROFIT SECTOR

Pruksa SINGHAPOL

86-103
- PDF
TAX REVENUE AND ITS REDISTRIBUTIVE EFFECTS ON INEQUALITY AND HUMAN DEVELOPMENT

Angkana ASAWASAKULKRAI

104-118
- PDF
INTERNATIONAL MARKETING STRATEGY AND EXPORTING VENTURE PERFORMANCE OF EXPORTING BUSINESSES IN THAILAND

Orawan WARANANTAKUL, Warawut WARANANTAKUL

119-130
- PDF
STRATEGIC MANAGEMENT AND EMPLOYEE ENGAGEMENT IN ORGANIZATION

Nonthavat SUKPHON

131-140
- PDF
MODERATED MEDIATION MODEL: FACTORS THAT AFFECT BRAND LOYALTY IN MEDICAL AESTHETIC CLINICS IN THAILAND

Phacharaporn PHIJARANAKUL

141-154
- PDF
IMPACT OF THE EASTERN SPECIAL DEVELOPMENT ZONE ENVIRONMENT ON CHINESE FOREIGN DIRECT INVESTORS IN THAILAND

Chidchai MUENSRIPHUM, Pattrawadee MAKMEE, Peera WONGUPPARAJ

155-172
- PDF
PROCESSED PRODUCT DEVELOPMENT OF ETHNIC GROUPS IN THE NORTHERN ECONOMIC CORRIDOR TO PROMOTE DISTRIBUTION THROUGH ONLINE CHANNELS BY APPLYING INFORMATION SYSTEMS OF COMMUNITY FINANCIAL INSTITUTIONS

Kamchai KAMOLTHIP, Pongwiritthon KAJORNATTHAPOL

173-183
- PDF
THE USAGE ATTITUDE OF INNOVATIVE ONLINE FOOD ORDERING APPLICATIONS OF EMPLOYEES IN LAEM CHABANG INDUSTRIALS ESTATE, CHONBURI

Kraikrit BUSSABAN, Thanapat EMIN, Ariya MARTSIRI, Punporn PONPITAK, Somboon SARAPHAT, Rutcharin KULLACHART

184-192
- PDF

Vol. 5 No. 2 (2022): Asian Administration and Management Review

Articles

UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND

THE EFFECTS OF CULTURAL DIMENSIONS ON SERVICE QUALITY, CUSTOMER ENGAGEMENT, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN MULTI-NATIONAL AIRLINE SECTORS

CORPORATE LANGUAGE TO REVEAL RELATIONSHIP-ORIENTED CULTURAL DIFFERENCE ACCEPTANCE INFLUENCING COMMUNICATION PERFORMANCE: ELECTRONIC INDUSTRY EMPLOYEES

THE SUCCESS OF TRADITIONAL VILLAGE-BASED TOURISM MANAGEMENT MODEL AMID COVID-19 PANDEMIC IN KUTUH VILLAGE, BADUNG REGENCY, INDONESIA

ELDERLY’S ACCEPTANCE TO ADOPT INFORMATION SYSTEM: MOBILE WEBSITES AND APPLICATIONS FOR HOTEL AND ACCOMMODATION RESERVATION

MASK MANUFACTURING APPROACH USING CASE-BASED LEARNING WITH AN ACTIVITY-BASED COSTING METHOD

THE IMPACTS OF THE COVID-19 PANDEMIC ON THE INVENTORY MANAGEMENT DECISIONS OF THE E-COMMERCE ENTREPRENEURS IN NAKHON RATCHASIMA, THAILAND

MARKET MIX FACTORS AFFECTING THAI TOURISTS' DECISION TO USE SMALL AND MEDIUM-SIZED HOTELS UNDER THE CRITICAL CONDITIONS OF THE COVID-19 PANDEMIC IN CHIANG MAI, THAILAND

STRATEGIC HUMAN RESOURCE MANAGEMENT AND ITS DETERMINANT FACTORS IN THE THAI NON-PROFIT SECTOR

TAX REVENUE AND ITS REDISTRIBUTIVE EFFECTS ON INEQUALITY AND HUMAN DEVELOPMENT

INTERNATIONAL MARKETING STRATEGY AND EXPORTING VENTURE PERFORMANCE OF EXPORTING BUSINESSES IN THAILAND

STRATEGIC MANAGEMENT AND EMPLOYEE ENGAGEMENT IN ORGANIZATION

MODERATED MEDIATION MODEL: FACTORS THAT AFFECT BRAND LOYALTY IN MEDICAL AESTHETIC CLINICS IN THAILAND

IMPACT OF THE EASTERN SPECIAL DEVELOPMENT ZONE ENVIRONMENT ON CHINESE FOREIGN DIRECT INVESTORS IN THAILAND

PROCESSED PRODUCT DEVELOPMENT OF ETHNIC GROUPS IN THE NORTHERN ECONOMIC CORRIDOR TO PROMOTE DISTRIBUTION THROUGH ONLINE CHANNELS BY APPLYING INFORMATION SYSTEMS OF COMMUNITY FINANCIAL INSTITUTIONS

THE USAGE ATTITUDE OF INNOVATIVE ONLINE FOOD ORDERING APPLICATIONS OF EMPLOYEES IN LAEM CHABANG INDUSTRIALS ESTATE, CHONBURI

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