Influence of Islamic Religiosity on Travel Motivation, Destination Satisfaction and Destination Loyalty
Article Sidebar
Main Article Content
Abstract
This research aims to investigate the moderating effect of Islamic religiosity on the effects of travel motivation on destination satisfaction and thus destination loyalty. The questionnaire survey with 319 Thai Muslims in Bangkok was conducted using quota sampling method according to gender and age. The result found that peace of mind, infrastructure and variety of tourism spots and clean and safety have positive influence on tourist satisfaction. Then, tourist satisfaction has a positive influence on loyalty in destination. The level of religiosity has no influence on the effect of travel motivation on tourist satisfaction. The results can provide information to manager in designing packaged tour programs that fit with Thai Muslim Tourists.
Article Details
Opinions and discussions in papers published by the Creative Business and Sustainability Journal (CBSJ) are deemed as personal opinions and the responsibility of the writers. They are not the opinions or responsibility of the Chulalongkorn Business School of Chulalongkorn University.
Papers, content, information etc. appearing in the Journal are deemed to be the copyright property of the Chulalongkorn Business School of Chulalongkorn University. Anybody or any organization that wishes to publish any part of them or use them in any way must obtain written permission from the Chulalongkorn Business School, Chulalongkorn University.
