Influence of Islamic Religiosity on Travel Motivation, Destination Satisfaction and Destination Loyalty
Keywords:
Influence of Islamic Religiosity, Travel Motivation, Satisfaction, Destination Loyalty, Muslim TouristsAbstract
This research aims to investigate the moderating effect of Islamic religiosity on the effects of travel motivation on destination satisfaction and thus destination loyalty. The questionnaire survey with 319 Thai Muslims in Bangkok was conducted using quota sampling method according to gender and age. The result found that peace of mind, infrastructure and variety of tourism spots and clean and safety have positive influence on tourist satisfaction. Then, tourist satisfaction has a positive influence on loyalty in destination. The level of religiosity has no influence on the effect of travel motivation on tourist satisfaction. The results can provide information to manager in designing packaged tour programs that fit with Thai Muslim Tourists.
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