Do You Think Your Students are into Online Learning? Brain Responses Using Electroencephalography


  • Arisaphat Suttidee Mahasarakham University
  • Chutima Ruanguttamanun Mahasarakham University.


Cognitive; EEG, Brain; Affective Cognitive, Online Instruction


The cognitive level of students can reflect the learning performance that results from participation in learning activities in a traditional classroom, which an instructor can support and monitor accordingly. However, it is complicated for online learning. In this study, we used electroencephalography or EEG to investigate students’ learning performance for online learning. A cognitive effort index (CEI) application was connected through an EEG headset and used to identify the level of cognitive performance, and a system usability scale (SUS) questionnaire was used to examine student satisfaction. Thirty-six of the students had at least 2 years of experience both on-site and online learning and were enrolled in the controllable instructions: subjects, settings, and durations. The findings of this study surprisingly showed that more than half (22 students) fell into an affective cognitive engagement pattern (AF), 12 students fell into an effective cognitive engagement pattern (EF), and only 2 students indicated a low cognitive pattern. These results showed that most students were significantly attentive to the online activity and only a few students were not able to stay focused during the online activity, in other words, learning in the class online could be as attentive as in the traditional class. The adoption of EEG techniques and EEG interpretation software can reflect awareness and attention in many areas, such as consumer research, consumer behaviors, digital content, and the experience of online education. This study may suggest that Thai business practitioners and marketers adopt EEG to explore consumer behavior.


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Author Biography

Chutima Ruanguttamanun , Mahasarakham University.

Mahasarakham Business School


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How to Cite

Suttidee, A., & Ruanguttamanun , C. (2023). Do You Think Your Students are into Online Learning? Brain Responses Using Electroencephalography. Creative Business and Sustainability Journal, 44(2), 80–94. Retrieved from



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