Scale development of sustainable tourism development from the perspective of total quality management

Authors

  • Xiangdong Kong Rajamangala University of Technology Thanyaburi.
  • Sirinya Wiroonrath Rajamangala University of Technology Thanyaburi.

DOI:

https://doi.org/10.58837/CHULA.CBSJ.46.2.1

Keywords:

Sustainable Tourism Development, Total Quality Management, Scale Development Validation, Tourist Attraction Scale

Abstract

Sustainable tourism development (STD) is an essential component of the circular economy and has garnered significant attention from governmental agencies and the academic community worldwide. However, existing research has mostly focused on the protective development of tourism resources, lacking breakthroughs in management methods, especially measurement indicators. This study adopts an innovative approach, integrating bibliometric analysis, interview, and questionnaire survey to construct a multidimensional item pool for the influence of total quality management (TQM) on STD, utilizing various methods including exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to perform the validity verification of the TQM-STD scale. With the support of bibliometric analysis and expert knowledge, we construct a TQM-STD scale system consisting of five dimensions: full participation (FP), whole process management (WPM), comprehensive management (CM), overall perception (OP), and tourism benefits (TB), comprising 30 items. This system serves as an accurate and effective measurement tool. This research provides theoretical exploration for the effective identification of STD influencing factors and offers crucial insights for improving the management strategy of STD at the tourist attraction scale. This study represents an attempt to apply project management principles to the management of tourist attractions. The developed scale provides a practical measurement tool for sustainable development in tourist attractions, enriching concepts and methods in tourist attraction management and expanding the application of TQM.

Author Biographies

Xiangdong Kong, Rajamangala University of Technology Thanyaburi.

Faculty of Business Administration

Sirinya Wiroonrath, Rajamangala University of Technology Thanyaburi.

Faculty of Business Administration

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2024-12-30

How to Cite

Kong, X., & Wiroonrath, . S. . (2024). Scale development of sustainable tourism development from the perspective of total quality management. Creative Business and Sustainability Journal, 46(2), 1–24. https://doi.org/10.58837/CHULA.CBSJ.46.2.1

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