Vol. 46 No. 2: JULY - DECEMBER 2024

Research Articles

• Scale development of sustainable tourism development from the perspective of total quality management

  Xiangdong Kong, Sirinya Wiroonrath

  1-24

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• Navigating Spin-Off Decisions: The Role of Key Factors Support in Thai Universities

  Chanisa Maneerattanarungrot, Mullika Sungsanit, Apisara Wichean, Bongse Varavuddhi Muenyuddhi, Wiwat Nuansing, Lars Andersson, Ekburus Boonsoy

  25-43

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• An Exploratory Study of the Effect of Entrepreneurial Marketing Orientation on Performance in the Context of Community Enterprises in Thailand

  Subchat Untachai, Phana Dullayaphut, Jiraporn Junla, Chanapha Bast

  44-61

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• Crises Readiness and Response Strategies in Times of Disruptions in The Hotel Industry: A Strategic Resilience Framework

  Jordan M. Cabaguing, Albim Y. Cabatingan, Alexander Franco A. Delantar

  62-82

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• From Excess to Efficiency: Managing Food Waste at Buffet Restaurant in Thailand

  Sukri Hayeebueraheng , Nuttavikhom Phanthuwongpakdee

  83-102

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