Published: 2024-12-30

Research Articles

Scale development of sustainable tourism development from the perspective of total quality management

Xiangdong Kong, Sirinya Wiroonrath

1-24

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Navigating Spin-Off Decisions: The Role of Key Factors Support in Thai Universities

Chanisa Maneerattanarungrot, Mullika Sungsanit, Apisara Wichean, Bongse Varavuddhi Muenyuddhi, Wiwat Nuansing, Lars Andersson, Ekburus Boonsoy

25-43

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An Exploratory Study of the Effect of Entrepreneurial Marketing Orientation on Performance in the Context of Community Enterprises in Thailand

Subchat Untachai, Phana Dullayaphut, Jiraporn Junla, Chanapha Bast

44-61

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Crises Readiness and Response Strategies in Times of Disruptions in The Hotel Industry: A Strategic Resilience Framework

Jordan M. Cabaguing, Albim Y. Cabatingan, Alexander Franco A. Delantar

62-82

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From Excess to Efficiency: Managing Food Waste at Buffet Restaurant in Thailand

Sukri Hayeebueraheng , Nuttavikhom Phanthuwongpakdee

83-102

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