Vol. 42 No. 4: ISSUE 166, OCTOBER - DECEMBER 2020

Research Articles

• The Impact of Customer Relationship Management on Hotel performance: The Mediating Effect of Marketing Capability

  จุฬารัตน์ ขันแก้ว

  1-21

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• The Study on Nonlinear Impact of CSR on Firm Market Value

  Panamon Chantabutr, Suneerat Wuttichindanon, Usarat Thirathon

  22-43

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• Mediating Effects of Digital Marketing Capability on SMEs Entrepreneurs Marketing Performance

  Prasittichai Narakorn

  44-66

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• The Investment Opportunity Set, Capital Structure, and Dividend Policies in Different Corporate Life Cycles: Evidence from Thailand

  Pitima Diskulnetivitya, Niyata Kawewong

  67-92

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