Published: 2021-06-14

Research Articles

The Impact of COVID-19 on Perceived Risk and Insurance Purchase Demands of People in Trang Province

Nattanicha Kongjam, Jutamat Rattanapibool, Ruttawit Apacuppakul, Thawanhathai Koedkaeo, Rusnee Saebing, Sippavit Wongsuwatt, Wipada Thaothampitak

1-20

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Drivers of E-Commerce Continuance Intention: A Comparison across Baby Boomers, Generations X, Y, and Z in Thailand

Amonrat Thoumrungroje

21-46

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The Impacts of COVID-19 Pandemic and Strategic Responses: Insights from Business Owners in Thailand

Wanwisa Charoennan, Henzel Embalzado

47-71

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Subjective Morality, Moral Dissonance and Temporal Coping in Counterfeit Luxury Consumption

Sudatip Piyavee

72-95

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