Vol. 43 No. 2: ISSUE 168, APRIL - JUNE 2021

Research Articles

• The Impact of COVID-19 on Perceived Risk and Insurance Purchase Demands of People in Trang Province

  Nattanicha Kongjam, Jutamat Rattanapibool, Ruttawit Apacuppakul, Thawanhathai Koedkaeo, Rusnee Saebing, Sippavit Wongsuwatt, Wipada Thaothampitak

  1-20

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• Drivers of E-Commerce Continuance Intention: A Comparison across Baby Boomers, Generations X, Y, and Z in Thailand

  Amonrat Thoumrungroje

  21-46

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• The Impacts of COVID-19 Pandemic and Strategic Responses: Insights from Business Owners in Thailand

  Wanwisa Charoennan, Henzel Embalzado

  47-71

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• Subjective Morality, Moral Dissonance and Temporal Coping in Counterfeit Luxury Consumption

  Sudatip Piyavee

  72-95

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