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  1. Home
  2. Archives
  3. Vol. 47 No. 1: JANUARY - JUNE 2025

Published: 2025-06-30

Research Articles

A Study of the Relationship Between Artificial Intelligence Generated Image Advertising and Consumer Brand Awareness

Ersi Cha, Daoming Wang

1-19

PDF

The Moderating Effect of Family Ownership Structure on the Relationship Between ESG Performance and Firm Value of Sustainable Listed Firms in Thailand

Sudarat Pongsatipat, Maleerat Saphio, Piyanat Thunputtadom, Bunchey Srikaew

20-39

PDF

An Entrepreneurial Business of the Beary-x AMR Robots: Antecedents of Factors Affecting Customer Purchase Intention

Anon Mosuwan, Sirion Chaipoopirutana

40-61

PDF

The Impact of U.S. Entity List on Enterprise Innovation in China

Xiaoxi Zhang, Min Suk Lee, Pingyi Lou

62-87

PDF

Nowcasting the Condominium Price Index Using Google Search Data

Pornpun Ruankong

88-108

PDF
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Creative Business and Sustainability Journal (CBSJ)       
Chulalongkorn Business School, Chulalongkorn University,
254 Phyathai Road, Pathumwan, Bangkok, 10330, Thailand.
Tel. +66 2218 5888 Email: cbsj@cbs.chula.ac.th

 

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