Published: 2023-07-18

Research Article

Behavior of Uses and Gratification in the Social Media Using of Generation Z

Katekanok Chumpradit, Warinsee Yaothanee, Thepparit Yaothanee

1-28

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Media Exposure Behaviors Affecting the Utilization of Twitter Among Teenage and Working-age Individuals in Chiang Mai Province *

Suphanit Chansong

29-54

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Brand Equity Influencing the Parent’s Intention on Sending Their Children to Study at Anubanmaryniramon School Chanthaburi

Karisa Hansaphan, Suchada Pongkittiwiboon

55-82

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The Study of Attitude of the Consumers in Generation Z Towards Native Advertisement Content on the Facebook Fanpage Pi Ed Jed Wi

Chonnikarn Seritanondh, Pinnachan Dangulavanich, Parichart Wongweeranonchai, Chanon Sirithorn

83-112

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Factors that Cause the Elderly to be Deceived through Online Communication Channels "Facebook"

Anyamanee Pakdeemualchon, Komsan Rattanasimakul

113-140

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