A Guidelines for Developing Agricultural Community Potential Toward Small and Micro Community Enterprise in Chiang Mai Province

Main Article Content

Chairat Nateeprasittiporn
Nakhan Anukunwathaka

Abstract

The objectives of this research were to 1) examine the knowledge in agricultural management processes 2) investigate operational strengths, weaknesses, problems and threats and 3) explore the guidelines for improving the potential of farming community groups in Chiang Mai province. The purposive sampling method was used to collect the data from 120 group members. The test containing 16 aspects of the knowledge in agricultural management was administered and the data were analyzed for mean and standard deviation. The purposive sampling method was also applied to select stakeholders for a focus group discussion and 40 agricultural group members in the province by using the potential analysis for the agricultural enterprise groups. The data were analyzed by using the SWOT Analysis. The research results revealed that 1) their knowledge level on each aspect was at a moderate level 2) their strength was their specialized knowledge. Their weakness was that they had little negotiation power against middlemen. Their opportunity was that they received support from various sectors and their threat was that market competition was high. 3) The potential development guidelines were as follows. The rice production groups should collaborate with educational institutions and other farming groups to share their knowledge; the longan production groups should employ legal migrant workers from neighboring countries; the vegetable production groups should work collaboratively in order to empower themselves; the fruit production groups should form into a group to create negotiation power against consumers;  and the agro-processing groups should exploit online media to publicize their products and establish a central market for their product distribution.

Downloads

Download data is not yet available.

Article Details

Section
Research Articles

References

Achawanitkul, S. (2001). Development a progressive approach, self-improvement approach to success. Bangkok: Nawasarinprint. [in Thai].
Akkho, S. ; Chaihirankit, R. ; Onrit, J. & Juntarukka, S. (2017). Potential development of Tha Khun Phaen’s Agricultural Group, Ang-sila Sub-district, Phiboonmangsaharn District, Ubonratchathani Province. Journal of Management Science, Ubon Ratchathani University. 6(12), 56-76. [in Thai]
Cheamuangphan, A. ; Wiboonpongse, A. ; Chaovanapoonphol, Y. & Sriboonchitta, S. (2013). Factors enhancing production efficiency of farmer households who are members of saving groups in Upper Northern Thailand. The Empirical Econometrics and Quantitative Economics Letters. Faculty of Economics, Chiang Mai University. 2(2), 71-82. [in Thai]
Chanthawongsri, W. (2004). Factors effecting the success of small and micro community enterprise in Kuntarawichai District, Mahasarakham. (Independent Study Report, Graduate School, Khonkan University). [in Thai].
Department of Agricultural Extension. (2013). The study of the development of organizations, farmers, community enterprises and networks. Retrieved August, 9, 2018, from http://www.k-station.doae.go.th/doc/AEK_102.pdf. [in Thai]
Department of Agricultural Extension. (2018). Overview of community enterprise capacity assessment at the end of the first quarter of fiscal year 2018. Retrieved 9 May, 2018, from http://www.sceb.doae.go.th/Documents/SSV/Evaluation%20CE/ EvaluationCE_ 2561_1.pdf. [in Thai]
Governor's Office of Chiang Mai Province. (2018). Chiang Mai Developement Plan 2018-2021. Retrieved April 21, 2018, from http://www.chiangmai.go.th/web2556/. [in Thai]
Kaplan & Norton (2008). The execution premium: Linking strategy to operations for competitive advantage. Boston, Mass: Harvard Business School Press.
Khunthongjan, S. (2016). Farmers’ capacity building on production of save local Chilli Variety Haurue, in Ubon Ratchathani Province. Journal of Agriculture. 32(2), 209 – 221. [in Thai]
Kraisanti, K. & Kumsri, R. (2016). Potential development of Community Enterprise Suchawadee in Prik, Sadao District, Songkhla. In The 7th Hatyai National and International Conference. (pp. 554-566), Retrieved August, 9, 2018, from www.hu.ac.th › data › 4. การบริหารฯ › 4-096M-O(คณิดา ไกรสันติ). [in Thai]
Parinyasutinun, U. (2016). SWOT Analysis: Spotlight to strategic management and the community can do it. Suranaree J. Soc. Sci. 10(2), 137-157. [in Thai]
Payapsai, Y. ; Suntipolvut, S. & Changwatchai, P. (2013). An analysis of community enterprise empowerment based on sustainable development approach Department of Economics. Retrieved January 21, 2018, from https://www.econ.cmu.ac.th/ nce2015/paper/An%20Analysis%20of%20Community %20Enterprise%20Empowerment%20Based%20on%20Sustainable%20Development%20Approach.pdf. [in Thai]
Phadermrod, B. ; Crowder, R. M. & Wills, G. B. (2016). Importance-performance analysis based SWOT Analysis. International Journal of Information Management. 44, 194-203.
Promsaka Na Sakolnakorn, T. & Sungkharat, U. (2013). Development guidelines for small and micro community enterprises in Songkhla Lake Basin. Pattani: Department of Educational Foundation, Faculty of Liberal Arts Prince of Songkla University. [in Thai]
Royal Institute. (1999). Royal Institute Dictionary A.D. 1999. Bangkok: Nanmeebook. [in Thai]
Saengthong, P. (2010). The guideline for marketing improvement of the community enterprise: The case study of Mae Ban Kasettakorn’s Kohyor Hand-Woven Fabric, Tambon Kohyor, Muang District, Songkhla Province. SKRU ACADEMIC JOURNAL. 3(1), 1-6. [in Thai]
Singkharat, S. (2016). Economic analysis in production aspect of community products in Mae Hong Son Province. Journal of Agr. Research & Extension. 33(3), 54-63. [in Thai]
Srisa-ard, B. (1989). Statistical methods for research 1. Mahasarakham: Department of Educational Foundation, Srinakharinwirot University. [in Thai]
Suthiphasilp, R. (2017). Strategic plan to enhance the ability of Chiang Mai group of agriculturist in ASEAN. Journal of Graduate Research. 8(2), 171-182. [in Thai]
Waterman, R. H. ; Peters, T. J. & Phillips, J. R. (1980). Structure is not organization. Business Horizons. 23(3), 14-26.
Yangprayong, P. (2016). Managerial analysis of small and micro community enterprise: A case study of Tha Sa An Hydroponics. Journal of Business, Economics and Communications. 11(2), 25-32. [in Thai]