Factors Affecting Economic Impact on Chinese Capitalists' Tourism Industrial Groups in Chiang Mai: Aspects of Public Sectors, Private Sectors, and Scholars

Abstract

This research aims to study the factors affecting economic impact on Chinese capitalists' tourism industrial groups in Chiang Mai. Data were collected through in-depth interviews with 7 key informants from public sector, 5 representatives from private sector, additional in-depth interview 1 scholar to prevent bias, selected through purposive sampling. The data were analyzed by content analysis method. The research found that the public and private sectors and scholar agree that internal industrial demand concept which are tourism resource factors and souvenirs factors affect firmly on economic. Whilst other internal factors which are safety, basic infrastructures, facilities, advertisement and publications, and images, all have shown significant economic impact, both positive and negative, on the tourism industry in Chiang Mai. Although external factors such as economic and political situations, tourism popularity, and transport Therefore, there should be policies to control and maintain the situation well in order to efficiently accommodate the tourism industry in the city of Chiang Mai.