Managing Strategies for Sustenance of Hotel Business during the Corona Virus 2019 Pandemic in Muang District, Chieng-Rai Province

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Phannapha Suanrattanachai
Pattariya Pornparisa
Itsared Chanjarean

Abstract

This research studies managing strategies of hotel business during the Corona Virus 2019. Disease contributing to the decreases of guests and revenues. The objectives of this research are to study managing means and strategies for sustenance. Data obtained by in-depth interviews of twenty hotel owners who have operated small-medium hotel business at least 5-year. These sampling owners were assumed that they have qualified experience to manage their hotel business in Muang District, Chiangrai Province. Data analysis revealed that the owners had strong prospect in hotel business there, and had “stay-at-home” service concept to be key strategy to manage their hotel. During the pandemic, they used the strategies of lowered wages, lowered prices for attracting guests, emphasized on cleanliness and hygiene, and good services. And, they were aware of customer retention, finding new cliques of guests besides tourists, and providing related services; consequently, many of them began to think about additional jobs or investment to be their sources of revenues.

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