Service Quality Affecting Customers’ Satisfaction by Chularat Hospital in Samutprakan Province

Main Article Content

Pusit Wonglek
Wallaya Chupradist
Phuwakorn Anantarak

Abstract

The purpose of this research was to investigate the service quality affecting customer satisfaction of the service of Chularat Hospital chain in Samutprakan Province. The sample was 138 outpatients of Chularat Hospital chain in Samutprakan Province using accidental sampling. A research instrument for data collection was a questionnaire. The statistical analyses employed in this study were mean, standard deviation, Pearson product moment correlation coefficient, and stepwise multiple regression with statistical significance level at 0.05. The results showed that 1) the overall service quality of Chularat Hospital chain in Samutprakan Province was high level. 2) The overall customer satisfaction of the service of Chularat Hospital chain in Samutprakan Province was high level. 3) The service quality on the empathy (x5), the responsiveness (x3), and the tangibles (x1) could forecast the customer satisfaction of the service of Chularat Hospital chain in Samutprakan Province at 88.70%.

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Article Details

Section
Research Articles
Author Biography

Pusit Wonglek, Graduate School of Southeast Bangkok Collegeบัณฑิตวิทยาลัย วิทยาลัยเซาธ์อีสท์บางกอก

นายภูษิตย์   วงษ์เล็ก

การศึกษา   ปริญญาเอก

สถานที่ทำงาน   บัณฑิตวิทยาลัย  วิทยาลัยเซาธ์อีสท์บางกอก

ตำแหน่ง   คณบดีบัณฑิตวิทยาลัย

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