Development of Media for Creative Military Tourism for Elders and Tourists with Disabilities: A case study of Northern Petroleum Development Center

Abstract

This research is a mix of qualitative and quantitative approach. Its objectives are 1) to study behavior in perceiving media for tourists who are disables and elderlies in military area attraction, 2) to develop and produce promotion media suitable for creative tourism for tourists who are disables and elderlies in military area attraction, including evaluation of experience and satisfaction in using promotion media supporting disables and elderlies in in military area attraction. For quantitative analysis, samples include 1) 150 persons with motion disabilities and 2) 150 elderlies who are Baby Boomers, and questionnaire is a tool for data collection, from which techniques used are data percentage, frequency, average, MANOVA with research methods such as population, sampling, sample selection, statistical data analysis, research and validation tools. For qualitative analysis, group discussion for promotion media development participatorily that is suitable and supportive for the need of disables and elderlies. Participants include a total of 25 tourists including 13 disable and elderly, five military officers at museum and learning center for petroleum of power, two researchers, and five physical therapists, to participate in a participatory promotion media development suitable and supportive for the need of disables and elderlies. The study finds that medias that have the most influence in decision making and suggesting the attraction including media used in finding information about the attraction of the study samples i.e., disables and elderlies are social media (e.g., Facebook, Line, and reviews) and the Internet (e.g., tourism websites). The least influential medias are radio and newspapers. In addition, the study also finds that the contents that each group of the participants value are different. Elderlies value the content about the accommodation, while the tourists with motion disabilities value the content about facilities (such as handicap restrooms, wheelchairs, nearby hospitals for instance). The qualitative analysis of the participants enables the development of promotion medias that are suitable for both target groups, which are brochure and short clip. A short clip is found to help stimulate the desire to travel more than the brochure.