Production Cost Analysis and Pricing for Leaf Packaging Product of Mae Faek Mai Sub-District Housewives Group, San Sai District, Chiang Mai Province

Abstract

This research is a qualitative study and aimed at calculating production costs and transferring knowledge about production costing and pricing of leaf packaging products focusing on Mae Faek Mai Housewife Group by selecting a purposive sample of 15 people from 20 group members. Data was collected through in-depth interviews, small group discussion and create a learning process by observational study and receive knowledge from the prototype community. The research results found that the production cost per unit (5.28 Baht) is higher than estimated cost. As for the method for setting the appropriate selling price for products, it is Value-based Pricing. Suggestions for development include stringent product cost control by carefully selecting raw materials (Gurjan, Pluang) before entering the manufacturing process to reduce  waste, cost reduction efforts: decreasing unit costs to increase margins through increased sales by broadening product offerings into wider market via social media marketing, production goal setting, maintaining financial records, recruitment of knowledgeable personnel with expertise in accounting and finance, and relevant government agencies include the project in their plans, appointment of mentors to support staff development, engagement in public relations and advocacy efforts within the organization and government networks to promote products leaf packaging product in organizational activities.