Capacity Building and Strengthening of OTOP Nawatwithi Community-Based Tourism in Ban Nong Bua, Tha Wang Pha District, Nan Province, Through the BCG Economy Model for Sustainable Development

Abstract

This study aimed to 1) examine the context and potential of the OTOP Nawatwithi community-based tourism in Ban Nong Bua 2) develop local personnel into systems thinkers through the Bio-Circular-Green (BCG) Economy Model and 3) propose operational guidelines to enhance the capacity and resilience of the community-based tourism sector Ban Nong Bua. This research is qualitative research. The key informants consisted of 50 individuals selected purposively. Data collection employed non-participant observation, in-depth interviews and focus group discussions. The data were analyzed using content analysis, and findings were presented descriptively. The results revealed that 1) Ban Nong Bua is located on a lowland plain traversed by the Nan River. The primary occupations are rice farming and the cultivation. The community is of Tai Lue descent from Xishuangbanna, Yunnan Province, China, and is distinguished by cultural assets including Tai Lue mural paintings at Wat Nong Bua, traditional woven textiles, homestay accommodations, and freshwater algae products locally known as “Kai.” In terms of capacity, the community has established a tourism management group 2) Provided essential skills training and fostered active participation from local residents in all stages of tourism development. And 3) Integration of the BCG approach is evident in waste management initiatives, utilization of locally sourced materials, and the development of tourism routes. Sustainable development strategies include enhancing digital skills among residents, collaborating with government agencies in marketing planning, and preserving cultural identity and local wisdom while generating income, thereby strengthening community resilience and sustainability.