A Study of the Need for Managing the Bachelor of Business Administration Program with International Cooperation Towards Internationalization

Abstract

This research article aims to study the current state, desired state, and necessary needs for the management of the Bachelor of Business Administration (BBA) program that involves collaboration between Thai higher education institutions and foreign vocational institutions. Data was collected through questionnaires distributed to 45 faculty members involved in the BBA program related to international business from both public and private higher education institutions. The research findings are as follows: 1) Curriculum Management: Both public and private sectors emphasize online learning and the use of English by instructors. The desired state for the public sector focuses on learning outside the classroom, while the private sector prioritizes virtual learning environments. The necessary need is to develop more learning spaces outside the classroom. 2) Academic Administration: Both sectors emphasize teaching through electronic media and blended learning. The desired state focuses on integrating flexible content that is appropriate for the modern era. The necessary need is for comprehensive assessment and quality assurance through participation from various stakeholders to enhance educational standards. 3) Internship Experience: Both public and private sectors emphasize planning and evaluating internship experiences. The public sector focuses on online internships and evaluations by instructors, while the private sector uses the Backward Design approach and workplace simulation methods. The desired state places importance on evaluations from both instructors and employers. The highest necessary need is preparing for online internships and evaluating students' performance.