Strategic Management Approaches to Support International Student Mobility in Thai Higher Education Institutions
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Abstract
This research aims to study the current situation and propose strategic management approaches to support international student mobility (ISM) in Thai higher education institutions. A mixed-methods research design was employed. The sample consisted of 84 participants from seven Thai higher education institutions with the highest cumulative number of international students between academic years 2018 and 2023. The participants included: 1) seven university-level administrators responsible for internationalization, 2) seven heads of international affairs offices, and 3) 70 international students currently enrolled in Thai higher education institutions (10 students from each institution). The sample size was determined based on Krejcie and Morgan’s table and selected through purposive selection. Research instruments included semi-structured interview protocols and questionnaires regarding the current management practices for international student mobility, using a five-point rating scale. Data were analyzed using content analysis in conjunction with descriptive statistics. The findings revealed that Thai universities currently demonstrate strong commitment to promoting ISM through the establishment of dedicated international offices, the development of international programs, the integration of digital technology, the promotion of intercultural understanding, and the enhancement of scholarship systems. International students placed the highest value on the support provided by university staff and faculty members. The study identified four strategic management approaches: 1) promoting internationalization through academic programs and academic collaboration; 2) developing accessible policies and support mechanisms, including admission systems, scholarships, and proactive academic advising; 3) enhancing added value through intercultural activities, future skills development, and partnerships with the private sector; and 4) implementing an integrated student services system that emphasizes equity and sustainable care for international students.
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