พฤติกรรมการใช้สื่อสังคมออนไลน์ของนักเรียนมัธยมศึกษา ในเขตนครหลวงเวียงจันทน์ สาธารณรัฐประชาธิปไตยประชาชนลาว

The Behaviour of Social Media Usage of High School Students in Vientiane, Lao People's Democratic Republic

Abstract

This research is the study of the Behaviour of Social Media Usage of High School Students in Vientiane, Lao People's Democratic Republic. Its objectives are to study: the situation of Social Usage Behavior, the Social Media Behavior Usage and Factors influencing Social Media Behavior Usage. There are 8 schools and 377 students’ samplings from 6,312 populations.  Total 109 key informants comprise 25 executive administers, 36 teachers, 12 parents and 36 students, both quantitative method by questionnaires and qualitative method by brainstorming technique were adopted. Findings were that students use social media to search data, learning, entertainment, communicate with friends and for on-line business. In average, they spend their time on social media mostly to communicate with friends and for entertainment.  Respectively, they use social media to exchange their ideas with friends, do their homework and for business purposes. In relevant to factors influencing the students’ social media usage behavior, it was found that the most influential is ranking from online media, friends, the parents’ marriage status or family consideration.  The research findings are quite different from those in Thailand and this is due to the distinction between social and education structure of the two countries.

Keywords: Social Media Usage Behavior, High School Students, Vientiane Municipality, Lao PDR