รูปแบบคำเรียกขานและคำอ้างถึงตนเองของผู้ซื้อและผู้ขายเครื่องสำอางในสื่อสังคม

Forms of address terms and terms of self-reference of cosmetic products’ purchasers and sellers in social media

Abstract

Abstract

          Qualitative research is in the field of Sociolinguistics. It aims to study the forms of address terms and terms of self-reference used by purchasers and sellers on Facebook pages of cosmetic shops and to compare those forms used by purchasers and sellers of the 3 different levels of the cosmetics brands: upper level, middle level, and low level. The data were collected from 9 cosmetic Facebook pages selected by the sample’s opinion survey. The results show that there are 13 forms of address terms and 5 forms for the terms of self-reference used by purchasers and sellers. However, the number of those forms used by the sellers is higher than those used by the purchasers. Comparing the forms of address terms and terms of self-reference used by purchasers and sellers from all 3 levels of cosmetics brands, the omission is the most found form. This form is used by the purchasers more than the sellers. It can be said that the usages of the names of purchasers mentioned by a tag and the word “ad” or “admin” are unique to the online communication of the Facebook application.

Keywords: address terms, terms of self-reference, purchasers, sellers, social media