Factors Affecting the Potential of Seafood Processing Entrepreneurs to Increase Their Innovation Management Potential in Ranong Province

Abstract

This research used a combination of quantitative and qualitative research. In the quantitative research, the sample group was 400 seafood processing entrepreneurs and people in Ranong Province. The sample size was determined by using a criterion of 20 times the observed variable. A multi-stage random sampling method was used to collect data. Data were analyzed using structural equation modeling. The qualitative research used in-depth interviews. The main informants were 15 seafood processing entrepreneurs in Ranong Province. The results of the research found that 1) Leadership, networks, creativity, digital transformation, and increasing the potential of management innovation of seafood processing entrepreneurs in Ranong Province were at a high level. 2) Leadership, networks, creativity, and digital transformation had a statistically significant effect on increasing the potential of management innovation of seafood processing entrepreneurs in Ranong Province at a .05 level. 3) The structural equation model created by the researcher was consistent with the empirical data in the Perfect Fit format and had a forecasting accuracy of 41 percent. In addition, the qualitative research results also found that experts agreed with the relationship between the influences of the various variables. The results of this research can be applied as a guideline for policy or strategy determination of other establishments that are consistent with the context studied by the researcher. The results of the study found that the structural equation model was consistent with the empirical data: c² = 210.636, df = 80, p-value = 0.000, c² / df = 2.633, GFI = 0.916, NFI = 0.921, IFI = 0.950, TLI = 0.933, CFI = 0.949 และ RMSEA = 0.074 ซึ่งตีความได้ว่ามีความสอดคล้องกับข้อมูลเชิงประจักษ์แบบสมบูรณ์ดี (Perfect Fit) ตามเกณฑ์มาตรฐานตามที่ Hair et al. (2010)  The results of the hypothesis testing found that all independent variables increased the potential for management innovation of processed seafood entrepreneurs in Ranong Province at the statistical significance level of 0.05, 0.01 and 0.001. The independent variables that the researcher reviewed the literature can also jointly predict the level of 41 percent.