Factors Affecting Competitive Advantage of Restuarant Business in Phathumthani Province

Abstract

         The purposes of this research were: 1) to study factors affecting competitive advantage of restaurant business in Phathumthani Province; 2) to compare factors affecting restaurant business in Phathumthani Province; 3) to study problems in restaurant operation in Phathumthani Province. Samples were 270 restaurant’s owners and managers in Phathumthani Province by multi-stage sampling. Data collection was a questionnaire with a reliability of 0.916. Statistical analysis were percentage, mean, Standard Deviation, t-test, and F test (One-way ANOVA).

         The results revealed that;

1. Overall, factors affecting competitive advantage of restaurant business was at a high level.
2. 2. Factors affecting restaurant business compared by gender, age, education level, and type of restaurant were not significant different.
3. 3. Problems of restaurant operation include 1) low sale volume; 2) lack of raw material; 3) street food in tourist promotion affected restaurant operation; 4) delivery food also affected to restaurant business; and 5) recession economy and new competitors also affected to restaurant business.