Vol. 14 No. 2 (2025): July-December

วารสารวิชาการมหาวิทยาลัยนอร์ทกรุงเทพ
ปีที่ 14 ฉบับที่ 2 เดือน กรกฎาคม-ธันวาคม 2568
Vol.14 No.2 July-December 2025
ISSN 3088-1056 (Print) ISSN 3088-1129 (Online)
สาขามนุษยศาสตร์และสังคมศาสตร์

Published: 2025-12-23

Full Issue

FULL ISSUE

บทความวิชาการ

Consumer purchasing behavior on TikTok shop: Perspectives in the digital economy era

Theppharat ๊Ueathammathawon, Pronthip Ueathammatawon

1-6
- PDF
Using digital media to develop communication within organizations

Trirath Pluempitichaikul

7-12
- PDF

บทความวิจัย

Development of learning outcomes in history subject entitled history of Thai nation in the Sukhothai period of the fourth grade students using learning management plans based on TPACK

Kanyawee Mueangpak, Pawaree Kanchanapee, Srisuda Daungtod

13-24
- PDF
Legal problems pertaining to freedom of expression: An analysis of section 14 and section 20 of the computer-related crime act B.C. 2550 (2007)

Chareewan Noiphang, Niramai Phitkhae Manjit

25-41
- PDF
The effects of using TAI cooperative learning technique on learning achievement and group process of grade 6 students

Jun Tiyawong

42-51
- PDF
Factors of workplace happiness and human resource development affecting organizational commitment of Generation Y Government Officials at the Comptroller General’s Department

Jiraporn Boontanjeen, Tongfu Siriwongse

52-63
- PDF
Factor Affecting Employee Motivation at XYZ Public Company Limited

Chalat Supgert, Suparerk Sooksamarn

64-74
- PDF
The relationship between employer brand and employee performance in industrial factories

Tanida Ratayapimol, Chanakiat Samarnbutra

75-84
- PDF
Preservation and perpetuation of culture of folk song in Suphanburi province, the city of creative music

Nakamon Punchakhetthikul, Mongkol Natakasutra

85-93
- PDF
Causal factors influencing the achievement of sports tourism in Thailand

Prathum Chobjai, Bouvonluck Sanohkham, Sakchai Pitakwong

94-110
- PDF
Marketing mix factors influencing the decision to use electric bicycles at Rajamangala University of Technology Isan Nakhon Ratchasima

Pornthip Ueathammataworn, Buntarika Kaewpo, Manatsanan Songrat

111-122
- PDF
The effects of international food cooking activities through demonstration teaching to enhance preschool children’s basic mathematics abilities, BFS School, Nonthaburi Province

Phonphimon Loeslam, Dararat Uthaipayak, Supawan Lekvilai

123-131
- PDF
The model of modern organization management in customer decision-making with amulet rental businesses in Nakhon Sawan province

Poolkerd Charee, Pakorn Prechaporn

132-143
- PDF
Development of a ChatGPT training curriculum to enhance digital information retrieval skills among students at Rajamangala University of Technology Isan

Sirikanjana Pilabutr, Unchalee Tumtong, Onnitcha Thossata

144-156
- PDF
The effect of group counseling psychology with art therapy to decrease depression of elderly with stroke in Bangkok Metropolis

Apiradee Yuenyong, Sukaroon Wongtim, Nitipat Mekkhachorn

157-166
- PDF
The development of Thai reading and spelling skills for first grade students using learning management plans based on brain-based development combined with animated cartoons

Amonrat Phanprakhon, Pawaree Kanchanapee, Srisuda Daungtod

167-178
- PDF

Vol. 14 No. 2 (2025): July-December

Full Issue

บทความวิชาการ

Consumer purchasing behavior on TikTok shop: Perspectives in the digital economy era

Using digital media to develop communication within organizations

บทความวิจัย

Development of learning outcomes in history subject entitled history of Thai nation in the Sukhothai period of the fourth grade students using learning management plans based on TPACK

Legal problems pertaining to freedom of expression: An analysis of section 14 and section 20 of the computer-related crime act B.C. 2550 (2007)

The effects of using TAI cooperative learning technique on learning achievement and group process of grade 6 students

Factors of workplace happiness and human resource development affecting organizational commitment of Generation Y Government Officials at the Comptroller General’s Department

Factor Affecting Employee Motivation at XYZ Public Company Limited

The relationship between employer brand and employee performance in industrial factories

Preservation and perpetuation of culture of folk song in Suphanburi province, the city of creative music

Causal factors influencing the achievement of sports tourism in Thailand

Marketing mix factors influencing the decision to use electric bicycles at Rajamangala University of Technology Isan Nakhon Ratchasima

The effects of international food cooking activities through demonstration teaching to enhance preschool children’s basic mathematics abilities, BFS School, Nonthaburi Province

The model of modern organization management in customer decision-making with amulet rental businesses in Nakhon Sawan province

Development of a ChatGPT training curriculum to enhance digital information retrieval skills among students at Rajamangala University of Technology Isan

The effect of group counseling psychology with art therapy to decrease depression of elderly with stroke in Bangkok Metropolis

The development of Thai reading and spelling skills for first grade students using learning management plans based on brain-based development combined with animated cartoons

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