Influence on Quality of Service and Marketing Mix (7Ps) Fffecting the Service Usage Behavior of Carrier Companies J&T Express in Pathum thani Province

Abstract

The purpose of this study was to study the influence of service quality and marketing mix on consumers' decision to use the service of J&T Express Co., Ltd. in Pathum Thani Province.

         The sample group used in this study was 400 people who used the service of J&T Express Co., Ltd. in Pathum Thani Province. The questionnaire was used as a data collection tool. The statistics used to analyze the data were percentage, mean, and standard deviation. Independent t-value analysis, one-way analysis of variance, and multiple regression analysis.

         The results of the study found that the marketing mix factor (7Ps) in terms of products, distribution channels, personnel, and service processes. Affects the selection of J & T Express Co., Ltd. of consumers in Pathum Thani province. In terms of the quality of service delivery companies’ credibility customer response customer trust and knowing and understanding customers and the decision to choose the service of J & T Express Co., Ltd. of consumers in Pathum Thani province statistically significant at the .05 level