Using digital media to develop communication within organizations

Abstract

       Current communication is undergoing enormous dynamic changes, which inevitably affects the communication culture within organizations, especially with the introduction of digital media to play a role and participate in the development of effective communication potential, including creating a fast communication approach and managing complex and difficult-to-interpret communication problems better. Therefore, this article aims to study 1) the use of digital media to manage communication problems within organizations, and 2) the development approach for internal communication through digital media. In this regard, this study has applied concepts and theories on internal communication, digital media, and various related conceptual frameworks to analyze the phenomenon. The results of the study found that the use of digital media to manage and create a space for exchanging information can solve internal communication problems better and may lead to the effective performance of the communicator's role. In addition, the direction of digital media use has important characteristics in helping to promote and develop smooth internal communication due to the management of digital media use that creates understanding in the same direction and in a unified manner.