The model of modern organization management in customer decision-making with amulet rental businesses in Nakhon Sawan province
Keywords:
decision making patterns, amulet rental, modern amulet rental businessAbstract
Research on the model decision-making patterns to customers rents amulets from modern amulet rental businesses in Nakhon Sawan province has the objectives to study the decision-making pattern of customers in renting amulets of the modern amulet rental business in Nakhon Sawan province, to study and create a decision-making pattern of customers in renting amulets of the modern amulet rental business in Nakhon Sawan province, and to valuate the decision-making pattern of customers in renting amulets of the modern amulet rental business in Nakhon Sawan Province. It is a mixed method research. The population and sample size are equal to 405 people. The research instrument is a questionnaire. The index of consistency is equal to 0.65, the reliability (α) is equal to 0.79, and the discriminant power is equal to (Discrimination) r = 0.34. Data were analyzed by descriptive statistics and Multiple regression analysis (MRA).
The research results found that the coefficient of determination R2 was .637, that is, the decision of customers in renting amulets of the new amulet rental business in Nakhon Sawan province, all 14 factors, can explain the change in customers' decision-making in renting amulets of the new amulet rental business in Nakhon Sawan province by 63.70 percent and the decision-making of customers in renting amulets of the new amulet rental business in Nakhon Sawan province by 63.70 percent (F = 75.432, p = .000) with statistical significance at the .05 level and a standard error of prediction of .403. It was found that the decision-making pattern of customers in renting amulets of the new amulet rental business in Nakhon Sawan province is important, appropriate, and beneficial to customers at an excellent level.
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