การใช้สื่อดิจิทัลเพื่อการส่งเสริมความเข้าใจต่อประชากรสัตว์ป่า:  กรณีศึกษาแนวเชื่อมรอยต่อสัตว์ป่าทางหลวงหมายเลข 304  (อุทยานแห่งชาติเขาใหญ่-ทับลาน)

Kritsada Wongwattanakiad; Kittima  Surasonthi; Trirath  Pluempitichaikul

Authors

Kritsada Wongwattanakiad Master of Communication Arts Program, Sripatum University Khon Kaen Campus
Kittima Surasonthi Faculty of Communication Arts, Sripatum University Khon Kaen Campus
Trirath Pluempitichaikul Faculty of Communication Arts, Sripatum University Khon Kaen Campus

Keywords:

Digital media, Forest connectivity, National parks.

Abstract

This research aimed to explore the content creation process and the impact of digital media communication on wildlife corridor conservation along Highway 304, the boundary between Khao Yai National Park and Thap Lan National Park. The study focused on the perspectives of three target groups: conservation officers, community members, and tourists. The study aimed to analyze their needs, experiences, accessibility, and attitudes toward communication, as well as to experiment with contextually appropriate media production. Qualitative methodologies included in-depth interviews, field observation, and experimental media design in the form of video clips and semi-documentary infographics. This research combined academic data with narrative experiences to effectively communicate with diverse audiences. The results revealed that conservation initiatives should be designed within a participatory communication framework that prioritizes social, cultural, and technological contexts to foster shared understanding and motivate sustainable natural resource conservation.

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