THE DESIGN OF CORPORATE IDENTITY FOR PHITSANULOK VOCATIONAL COLLEGE

Abstract

This research entitled "Corporate Identity Design for Phitsanulok Vocational College" aimed to: 1) study and analyze the corporate identity design of Phitsanulok Vocational College, and 2) develop a corporate identity system for the college.

The research sample consisted of 45 participants selected through purposive sampling, including 4 administrators, 24 teachers and staff members, 11 students, 5 alumni, and 1 external stakeholder. The designed corporate identity was evaluated by 5 administrators and corporate identity experts, as well as 134 stakeholders. The research instruments included an opinion questionnaire, a suitability assessment form, and a satisfaction assessment form. All instruments were validated for content validity by three experts. Data were analyzed using the mean and standard deviation.

The research findings revealed that: 1) the corporate identity should reflect the image of a modern, creative, and trustworthy vocational institution while representing the college's identity, "Excellent Service, Outstanding Skills, and Precision." The design incorporated visual elements associated with the college's official colors, its historical background in garment and tailoring education, the Lamchiak flower, and the context of the Nan River. 2) Design concept A2 was selected for further development as the official corporate identity system. The system consists of a secondary logo, an orange-and-black color scheme, clear and legible typography, graphic elements representing movement and continuous development, and a mascot adaptable for both printed and digital media. The evaluation results indicated that the overall suitability and stakeholder satisfaction were at the highest level.