How Southeast Asian Female Entrepreneurs Can Survive Corporate Crises in the Post-epidemic Era

บทคัดย่อ

This research aimed to study the characteristics of entrepreneurs' corporate strategy and business survival and the personality of entrepreneurs and organizational strategies that affect business survival, using a research model combining qualitative research. From a sample group of 10 experts and experts and quantitative research from the sample group, there were 384 Asian women entrepreneurs. Data were analyzed to explain the study's results, including frequency distribution, percentage, mean, and standard deviation. Test relationship by analyzing and processing with statistical package statistics for multiple regression analysis. The results found that 1) Leadership role factors affect driving organizational strategy. To survive in the COVID-19 era, from the research results, the t-test has a sig. A value of 0.000, which is less than the specified significance level of 0.05, can be interpreted as leadership role factors affecting organizational strategy. To survive in the COVID-19 era. 2) Communication factors affect driving organizational strategy. To survive in the COVID-19 era, from the research results, the t-test has a sig. Value of 0.007, less than the specified significance level of 0.05. This can be interpreted as a communication factor affecting organizational strategy. To survive in the COVID-19 era. 3) Factors regarding the appropriateness of policy implementation affect driving strategy organizations to survive in the COVID-19 era. From the research results, the t-test has a sig. Value of 0.000, which is less than the specified significance level of 0.05. These can be interpreted as factors regarding the appropriateness of policy implementation that affect organizational strategy. To survive in the COVID-19 era.