The Study of Factors and Conditions for the Development of Industrial Crafts Products for the One Tambon One Product (OTOP) project in Thailand. Case Study : Products development of Lampang Province.

Abstract

The Study of Factors and Conditions for the Development of Industrial Crafts Products for the One Tambon One Product (OTOP) project in Thailand. Case Study: Products development of Lampang Province. The objective was to studied essential factors and conditions of data set, And issues of principles that must be considered, Which affects the design and developed of OTOP products in order to understand and determine the product development directed for designers and workers. Research methodology: This research was qualitative research and there were content analysis by coding techniques from SWOT Analysis and essential data, four workshops: 1. Workshop to developed potential manufacturers, OTOP entrepreneurs (Quadrant D) in design development.  2. Lampang provincial development plan meeting 2019 3. OTOP Product Champion: OPC 2019 (Provincial Level) 4. Focus group directed on the developed of industrial crafts products. (Together with the four wisdom groups.) Results: Issues and data sets related to factors and conditions affecting One Tambon One Products (OTOP) development. There are 3 main components: 1). Cognitive domain of factors and conditions 2) Cognitive domain of data for creative 3) Assessment Criteria.