Innovation media within the form of integration to communicate in the tourism, wisdom and local culture of Wat Bot phitsanulok

Abstract

This research aims to create integrated media innovations to communicate intellectual tourism and local culture, Wat Bot District, Phitsanulok Province, which is divided into 2 periods: 1) General information study about Wat Bot District, Phitsanulok Province, and the area to collect data. To be used to create works 2) Analyze the composition of art composition, use visual elements and photography techniques. To be used as a principle and guidelines for creating photographic works that can communicate in tourism by integrating with electronic media design Print media, social media. The results of the research found that 1) Wat Bot District is a natural tourist attraction, wisdom and a source that propagates community arts and crafts, passing on wisdom from generation to generation. There is a clear identity, long history, is the highlight of the district, outstanding and readiness for tourism, tourist attractions, food and traditional products. Ready to disseminate public relations to be widely known in order to awaken the trend of community tourism. 2) The principle of the arrangement of art elements, the use of visual elements and photographic techniques of photographic works that can communicate in tourism. By bringing art elements together in the photo With photography techniques as a link Used in the creation of still images and video.