The development of art activities by applying research-based learning: RBL in branding and identity design course of mattayomsuksa 3, Naresuan University Secondary Demonstration School

Abstract

The development of art activities by applying research-based learning: RBL in branding and identity design course of Mattayomsuksa 3, Naresuan University Secondary Demonstration School aims to 1. develop the art activities by applying research-based learning in branding and identity design course of Mattayomsuksa 3 and 2. examine the results from applying art activities by using research-based learning in branding and identity design course of Mattayomsuksa 3, There are 36 students from creative art class in the sample group with total 5 learning activities. The result revealed that activity 1: brainstorming shows that students in all groups pass the criteria of quality control to a good level. For activity 2: reviewing research regarding the creation of brand identity, it is found that students pass the evaluation criteria at the level of above 70 percent at 89.20 percent. In activity 3: the development of community package, students got a score above 70 percent at 81.40 percent. Besides, designing of the packaging box of activity 3 demonstrates that  the overall score of students is by the average of a good level at 4.17. Guideline in the development of community product in activity 4 illustrates that the satisfaction of students toward gaining good experience in taking this course is to the highest level at 4.79 and the satisfaction of the participation in an activity is by the average of an excellent level at 4.60. Lastly, the result of product evaluation from teacher and classmates is at the excellent level from branding and identity design in community wisdom of activity 5.