Art management and cultural communication of Badashanren in the Qing Dynasty, the people's republis of China

Abstract

The management of arts and cultural communication of BadaShanren in the Qing Dynasty aims to 1) explore and analyze the communication and dissemination of culture; 2) comprehensively analyze through arts management and cultural communication; 3) solve the key data and management form of BadaShanren arts and culture in the process of contemporary social communication. Using the research principle of mixed quantitative and qualitative methods, first, qualitative analysis of literature from the perspective of word frequency, interviews and surveys of the population sample; through quantitative analysis of each variable, factor analysis was conducted. The overall framework goal of the management of arts and cultural communication of BadaShanren in the Qing Dynasty was analyzed using descriptive statistics such as frequency distribution and comparison, including evaluation. 1) analyze the meaning and spiritual influence of arts and cultural values ​​in contemporary society, and make model predictions; 2) through the analysis of specific data, form a new direction of operation and application field based on the inheritance and communication of art culture and art management; 3) establish a series of research results of domestic and foreign scholars; establish an index system; through indicator analysis and evaluation, verify the validity, completeness of the data, and the logic and scientificity of the analysis process. In terms of findings, it was found that art management is facing many opportunities and challenges in the current art world. Chinese traditional art, its unique art forms and profound cultural meanings attract more and more people's attention and love. This provides a broad market space and development opportunities for art management and cultural exchanges. It can promote social media and online platforms, strengthen the integration of culture, tourism, education, public relations, international cooperation and exchanges, and obtain sustainable support from government policies in the future.