Opportunities and Challenges of Creative Tourism in South Asia
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Abstract
This research article uses mixed research methodology to study opportunities and challenges in creative tourism in South Asia, with a focus on India, Nepal, and Sri Lanka. Qualitative data was collected from related documents and in-depth interviews with 20 experts in policy, academia, and operations, while quantitative data was collected from 391 Thai respondents interested in traveling to South Asia.
The study found that although the concept of creative tourism is not yet widely recognized in the region, similar forms of tourism, such as cultural heritage tourism, rural tourism, and responsible tourism, have already been applied. Panchayats, local authorities, play an essential role in promoting this tourism concept. Proactive policies from the government are needed to bring diaspora back to their hometowns. The significant youth labor market and tourism trends after the outbreak of COVID-19 that emphasize the experience economy are driving creative tourism's popularity. Additionally, promoting creative tourism routes is one way to attract both new and experienced Thai tourists to return to South Asia again.
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บทความทุกบทความเป็นลิขสิทธิ์ของสถาบันเอเชียศึกษา ดูตัวอย่างอื่นประกอบReferences
ภาษาไทย
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