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This paper aims to estimate the demand for Thai tourism by top 15 countries of foreign tourist arrival in Thailand. By using the panel data during 2010 to 2018, panel unit root test, pooled regression and panel cointegration test, the results indicated that the behavior of foreign tourists are not difference. The changes in economic environment did not affect their demand for Thai tourism. The economic slowdown, the higher price, or appreciation in Thai Baht cannot slowdown their demand. Past behavior, and social and political instability have been induced the declining in demand for Thai tourism with highly statistical significance. Then, the recommendation is to promote tourism continuously.
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