The Corporate Sustainability Performance of Entrepreneurs (CSPE) on Social Enterprise in Thailand: A Mixed Methods Approach

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Butsakorn Pangprasert
Aree Naipinit
Pattarawadee Permwanichagun


This study aimed to study and analyze the elements that affect a model of corporate sustainability performance (CSP) on social enterprise (SE) entrepreneurs in Thailand and to propose a model of CSP on SE entrepreneurs in Thailand. The mixed methods research was used to test the hypotheses. Data were collected from SE entrepreneurs in Thailand. The survey questionnaire was used to collect data in the quantitative phase, while in-depth interview technique was implemented in the qualitative phase. Data analysis included content analysis, constant comparison analysis, and SEM.  The results revealed the entrepreneur and organizational success factors directly impacted CSP, and institutional success factor directly impacted entrepreneur and organizational success factors. However, entrepreneur factor had no effect on organizational success factor. In addition, institutional success factor had no impact on CSP. The findings of the study may be used as a guideline for sustainable business development of SE entrepreneurs in Thailand.


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