Vol. 19 No. 2 (2020): JULY - DECEMBER

A Causal Relationship of Marketing Communication upon Customer Relationship Management Process: A Case Study of Watsons Group, Thailand

Krisda Tanchaisak, Rosechongporn Komolsevin

1-16

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The Management Model of an Abroad Touring Production of a Thai Dance: The Case Study of LOR (Love, Obsession, Revenge) and Thai Dances, Fei & Milton Wong Experimental Theatre, Simon Fraser University, Canada

Nawarit Rittiyotee, Vijjuta Vudhaditya

17-27

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Factors Affecting Saving Behavior for Financial Readiness for Retirement: A Case Study of Small and Medium Enterprise Development Bank of Thailand in South of Thailand

Waralak Limkanchana, Klangjai Sangwichitr, Porntip Jirathumrong, Sansanee Sangsuwan

28-45

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Taxi Driver’s Perspective towards the Importance of Career as a Service Provider in Hospitality Industry to Promote the Good Image of Thailand: A Case Study in Don Mueang Area, Bangkok
a Case Study in Don Mueang Area, Bangkok

Thanaporn Kariyapol

46-56

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Website Development for Tourism Promotion and Miang Conservation of Mae Kampong Village

Pichayalak Pichayakul, Sukhoom Phunnarong

57-72

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The Corporate Sustainability Performance of Entrepreneurs (CSPE) on Social Enterprise in Thailand: A Mixed Methods Approach

Butsakorn Pangprasert, Aree Naipinit, Pattarawadee Permwanichagun

73-87

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Tests of Technical Trading Strategies with Different Asset Conditions in the Emerging Markets: Case Study of Thailand SET50 Index

Rujira Chaysiri, Chawalit Jeenanunta, Nimesha Priyangi Senanayake Ihala Gamage

88-103

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Guideline for the Development of Mechanism Model for Environmental Dispute Resolution for Natural Resource Restoration in Thailand

Jamras Laosattaya, Pakpong Pochanart

104-119

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Factors Influencing Women’s Intention to Purchase Beauty Products through Electronic Commerce

Sittiphat Lerdsrichainon, Nattaphat Apirungruengsakul

120-136

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The Construct of a Comfort Zone Learning for Social Work Learners

Punika Apirukkraisri, Nongyao Nawarat

137-150

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Effect of Trust and Perceived Value on Purchase Intention of Facebook Users in Bangkok

Benya Whangmahaporn, Tipparat Laohavichien

151-163

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Guidelines for Waste Management in the Plastics Industry in Thailand

Banterng Sriard, Charcrit Sritong, Theathanick Siriwoharn, Kanreutai Klangphahol

164-176

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Effects of Achievement Motivation on Employees’ Involvement in ABC Food Supplement Company having Monozukuri Manufacturing Culture

Nipaporn Insuitong, Nipa Niruttikul

177-189

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The Influence of Corporate Social Responsibility Perception to Brand Love with Mediating of Customer-Centric Model of Brand Community: A Case Study of Food Company’s Social Media Brand Community

Chamaiporn Daosue, Thongchai Srivardhana, Phiphat Nonthnathorn, Tipparat Laohavichien

190-206

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Moral Panics and COVID-19: Are We Panic Ourselves or Do Media Make Us Panic?

Patama Satawedin

207-224

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Energy Conservation Study for PD A Lord Residence Multi Residential Building Design

Suchon Yimrattanaboworn

225-241

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Factors Affecting Decisions for Using Online Meeting Applications of Working People in the Bangkok Metropolitan Area

Panida Tansiri, Juthatip Deshyangul

242-255

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Full Issue

Research Articles