Factors Affecting Decisions for Using Online Meeting Applications of Working People in the Bangkok Metropolitan Area
Article Sidebar
Main Article Content
Abstract
The research purposes: (1) to study the factors affecting the decision to use online meeting applications among working-age groups in the Bangkok metropolitan area, and (2) to study the acceptance of technological innovation to select online meeting applications among working-age groups in the Bangkok metropolitan area. This research is quantitative research. Data were collected through questionnaires from 400 samples of working-age groups in Bangkok. Data analysis involved descriptive statistics such as frequency, percentage, mean, standard deviation; and inferential statistics: t-test, One-way Analysis of Variance, Pearson Correlation and multiple regression analysis. The findings revealed that personal characteristics and usage that affected the selection of online meeting applications among working-age groups in Bangkok were a number of times used per day and the perception of needs. The overall aspect of decision using online meeting applications is in the high level of opinions at the mean level of 3.92 with a standard deviation of 0.57. The factors affecting the selection of online meeting applications among working-age groups in the Bangkok metropolis area at 0.05 statistically significant levels were: 1) the acceptance of technological innovation in terms of perceived ease of use and perceived benefits; and 2) e-service quality in terms of reliability. These factors mutually predicted the selection of online meeting applications among working-age groups in Bangkok at 51 percent.
Article Details
The manuscript submitted for publication must be the original version, submitted only to this particular journal with no prior acceptance for publication elsewhere in other academic journals. The manuscript must also not violate the copyright issue by means of plagiarism.
References
Bala, H., & Venkatesh, V. (2015). Adaptation to information technology: A holistic nomological network from implementation to job outcomes. Management Science, 62(1), 156-179.
Changwetchay, B. (2018). Khunnaphāp kānhai bō̜rikān thī song phon tō̜ khwāmphưngphō̜čhai khō̜ng phūdōisān rotfaifā BTS nai krung thēp mahā nakhō̜n [Service quality affecting to passenger’s satisfaction BTS skytrain in Bangkok.] (Master’s thesis, Bangkok University).
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003.
Department of Provincial Administration. (2019). Official statistics registration systems. Retrieved April 28, 2020, from http://stat.dopa.go.th/stat/statnew/upstat_age.php
Douglas, C. M. (2007). Design and analysis of experiments (6th ed.). New York: John Willey & Sons.
Kiadrasamee, J. (2015). Patčhai thī mī phon tō̜ kān ʻasi nakhā phān thāng ʻǣphō̜ phlikhēchan ʻō̜nlai khō̜ng phūbō̜riphōk nai khēt krung thēp mahā nakhō̜n læ parimonthon [Factor affecting the decision making on purchasing products from the online application in Bangkok metropolitan region] (Master’s thesis, Thammasat University).
Kiattipong, N. (2015). Kānsưksā phrưttikam kāntatsinčhai chai ʻǣp phlikhēchan rīak rotyon dōisān khō̜ng phūbō̜riphōk [Behaviorial study of consumer's decision making in using car service application] (Master’s thesis, Thammasat University).
Kulvitnarakorn. K., & Chankoson. T. (2019). Patčhai thī mī khwāmsamphan tō̜ kāntatsinčhai chai bō̜rikān ʻǣphō̜ phlikhēchanmōbāi bǣngking hā thanākhān chan nam khō̜ng čhē nœ̄ rēchanbē bī būm mœ̄ [Factors related to service usage decisions on mobile banking applications of the top five banks for the baby boomer generation]. Retrieved April 28, 2020, from http://kowdum.com/article/fileattachs/23032019121450_f_0.pdf
Marketeer. (2020). Thammai Zoom thưng klāi pen ʻǣp yō̜t hit nai chūang wēlā work from home [Why is zoom becoming the most popular application during work from home?]. Retrieved April 18, 2020, from https://marketeeronline.co/archives/153343
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (2013). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50.
Pinsuk, A. (2014). Kānyō̜mrap theknōlōyī sārasonthēt khunnaphāp kān bō̜rikān ʻilekthrō̜nik læ sūan prasomkān talāt nai mummō̜ng khō̜ng lūkkhā thī song phon tō̜ khwāmphưngphō̜čhai (E - satisfaction ) nai kān čhō̜ngtūa phāpyonʻō̜nlai phān rabop ʻǣphō̜ phlikhēchan khō̜ng phūchai bō̜rikān nai čhangwat Krung Thēp Mahā Nakhō̜n [Information technology acceptance, e-service quality, and marketing mix from the customer’s perspectives affecting the e-satisfaction toward e-ticket applications of users in Bangkok] (Master’s thesis, Bangkok University).
Poolmuangrat, P., Meechaisue, P., Charuphathiran, S., & Jinandech, N. (2020). Phonkrathop khō̜ng patčhai phlak dan kānyō̜mrap kānchai tō̜ khwāmtangčhai thī čha chai ʻǣphoplikhēchan khwām čhing sœ̄m phư̄a sanapsanun kānnam sanœ̄ khō̜mūn nai kān songsœ̄m kān čhamnāi sapsin rō̜kān khāi khō̜ng sathāban kānngœ̄n nai prathēt Thai [The effect of driving factor to intention to use augmented reality application for data supporting in sales promotion the non-performing asset of financial institutions in Thailand]. Ph.D. in Social Sciences Journal, 10(1), 133-149.
Serirat, S., Serirat, S., Meejinda, P., Lertwannawit, O., Luksitanon, P., Patawanich, O., & Anuwichanont, J. (2009). Kānbō̜rihān kāntalāt yuk mai [Marketing management]. Bangkok: Dharmasarn Co., Ltd.
Suwatjanapornpong, T., Sasithanakornkaew, S., & Apisuphachok, W. (2019). Patčhai thī mī phon tō̜ kānyō̜mrap læ phrưttikam kānchai ʻǣphoplikhēchan hā khū ʻō̜nlai khō̜ng klum phūying wai tham ngān nai khēt Krung Thēp Mahā Nakhō̜n [Factors affecting acceptance and behaviors of using online dating applications of working women in Bangkok]. Retrieved April 28, 2020, from https://rsucon.rsu.ac.th/files/proceedings/nation2019/NA19-088.pdf
Thungjaeng, A. (2017). Patčhai thī mī ʻitthiphon tō̜ kāntatsinčhai lư̄ak rap chom rāikān phān thāng sư̄ ʻō̜nlai [Factors influencing the decision on watching social media program] (Master’s thesis, Thammasat University).
Yamane, T. (1967). Statistic: An introductory analysis (3rd ed.). Singapore: Harper International Edition.