Factors Affecting Decisions for Using Online Meeting Applications of Working People in the Bangkok Metropolitan Area

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Panida Tansiri
Juthatip Deshyangul

Abstract

The research purposes: (1) to study the factors affecting the decision to use online meeting applications among working-age groups in the Bangkok metropolitan area, and (2) to study the acceptance of technological innovation to select online meeting applications among working-age groups in the Bangkok metropolitan area. This research is quantitative research. Data were collected through questionnaires from 400 samples of working-age groups in Bangkok. Data analysis involved descriptive statistics such as frequency, percentage, mean, standard deviation; and inferential statistics: t-test, One-way Analysis of Variance, Pearson Correlation and multiple regression analysis. The findings revealed that personal characteristics and usage that affected the selection of online meeting applications among working-age groups in Bangkok were a number of times used per day and the perception of needs. The overall aspect of decision using online meeting applications is in the high level of opinions at the mean level of 3.92 with a standard deviation of 0.57. The factors affecting the selection of online meeting applications among working-age groups in the Bangkok metropolis area at 0.05 statistically significant levels were: 1) the acceptance of technological innovation in terms of perceived ease of use and perceived benefits; and 2) e-service quality in terms of reliability. These factors mutually predicted the selection of online meeting applications among working-age groups in Bangkok at 51 percent.

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References

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